The Difference Between a Civic Website and a Standard Business Website
Civic websites serve the public. Business websites sell products. Municipal websites must focus on usability, transparency, and accessibility to meet resident needs.
Why the Difference Matters
It is common for municipalities to model their website after local businesses, but the goals are very different. Businesses design websites to market and sell. Civic websites must function as a tool for residents to access services and information.
If a resident visits a municipal website to pay a bill, but the option is buried under multiple menus, they end up frustrated. A local business may measure success in sales, but a municipality measures success in how quickly residents can find what they need.
Key Differences Between Civic and Business Websites
Purpose
Civic Website: Provide access to services and information
Business Website: Sell products or services
Design Focus
Civic Website: Accessibility and clarity
Business Website: Branding and persuasion
Navigation
Civic Website: Task-based and service-focused
Business Website: Product or category-focused
Content
Civic Website: Transparent, factual, and legal
Business Website: Persuasive and marketing-driven
Final Thoughts
Government websites are not business websites. They must prioritize resident needs and accessibility above branding or sales. Shifting to a civic-first approach reduces workload for staff and increases resident trust.
If your town is ready to redesign with a civic focus, Munibit makes it simple and affordable. Plans start at just $99/month. Schedule a demo to learn more!